Branding is where it’s at. If you’ve got something to sell you can’t just throw it out there and hope for the best. That’s a great way to guarantee failure and a trip to foreclosure/bankruptcy land. Some companies have worked for decades to get it just right. Apple ($500 million), Microsoft ($1.4 billion) , Disney ($517.6 million) and other top companies spend giant sums every year on advertising, marketing and branding. But according to the website 247wallst.com knowing the true essence of a brand, or it’s “brand value”, is “more an art than a science“.
In a recent article the folks over at 247wallst.com explain the modern art of brand evaluation and also highlight how it can go wrong with a list of the World’s Most Misunderstood Consumer Brands. These are big names from the consumer products biz that perhaps need to do a better job of telling us not what they have done, but what they are doing. It’s both a fascinating article and a list that might make you rethink how you are percieved not only by those you sell to, but also those you lead.