Jesse Thorn is a self-made man who considers himself successful. He’s got a family, money in the bank, and a growing radio business he loves.

Thankfully, Jesse isn’t a secretive man. He’s written down his road-map to success and given it the modest title: Make Your Thing: 12 Point Program for Absolutely, Positively 1000% No-Fail Guaranteed Success

Every one of Jesse’s points is illustrated by a quirky, real-world, example. He suggests you build a community much like Insane Clown Posses. He recommends you “Keep Your Legs Moving” just like the rapper Killer Mike. He also doesn’t think it’ll be a bad idea if you keep it ‘real’ in the same vein as rock musician Andrew W.K.

Jesse isn’t saying that you must paint your face like a juggalo, start a record label like a fringe rapper, or thumb your nose at the establishment like a punk rocker in order to become successful. He’s arguing that you can learn from the accomplishments of people who have been briefly acquainted with success.

However, his 12 point program comes with a caveat. Point 12 demands that you actually get to work and start exercising your talent. I was hoping he’d have horse racing tips.


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