Making a top 10 list is every company’s dream. You can make up a nice plaque celebrating the accomplishment and hang it next to reception or you can plaster it all over your website and promotional materials. It’s a way to tell the world: “We’re awesome!”
Then again not all top 10 lists are created equal. There are some that you might want to do everything you can to avoid. One such list is the Huffington Post’s 11 Companies With The Worst Reputations In America which was culled from the backside of the 12th Annual Harris Interactive U.S. Reputation Quotient Survey. According the Huffington Post, Harris got 30,000 Americans to rate the 60 most visible companies in the US using six factors: financial performance, products and services, workplace environment, vision and leadership, social responsibility, and emotional appeal. The results aren’t exactly shocking. The list is a who’s who of corportate screw ups. If you got a massive bailout due to your incompetence and sheer greed or thought it might be a good idea to destroy an ecosystem this list is your home away from home.
I am guessing all of these “winners” will try hard to make this list next year. But seeing how much literal and figurative damage most of them have done… I kinda doubt it.