Leadership takes creativity sometimes. It can be scary, difficult, and distracting–but that’s also what makes it a great challenge.

In order to be creative, we’d be wise to turn to Tham Khai Meng, Worldwide Creative Director of Ogilvy. In the video below he doesn’t talk about leadership. Or management. Or organizational behavior. He talks about the unnerving process of coming up with fresh ideas.

Next time you’re face-to-face with a challenge try Mr. Meng’s approach. Take a sheet of paper, draw boxes on it, and start to think.