The BLG Blog

Posts & articles that have helped thousands build performance through pragmatic leadership.

Hire Oddballs, Weidos, & Misfits

A few days ago the New York Times ran a must read interview with Susan Credle–CEO of the advertising agency, Leo Burnett USA.

She talks about generating good ideas, recognition, resolving disputes, and reading people. But the most enlightening part of the interview revolved around her hiring practices.

Ms. Credle admits that she prefers to hire the oddballs, weirdos, and misfits.

It’s not because she has a soft spot for losers, it’s because she feels new, fresh, perspectives are more important than in-the-box thinking.

She quotes Phil Dusenberry’s saying, “Make room for the crazy ones.”

Leaders take note. People who are passionate and inspired may be difficult to work with, but their energy can produce creative work.



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