Over the years, whenever and wherever I’ve asked a group of students, executives, or academics to list the five most important attributes of leadership, charisma always makes the list.

The 19th-century sociologist Max Weber greatly emphasized the importance of charisma. For him, charisma was a deeply rooted personality trait that enabled individuals to attract others by the sheer power of their dramatic presence. When you are in a crowd listening to a charismatic leader, what do you tell yourself? In your semi-deification of the charismatic leader, you may engage in self-exclusion. The message you tell yourself is, “It ain’t me,” and by the cultural glorification of charisma, society tells most people, “It ain’t you.”

Read the rest of “Charisma Is Not Enough. Great Leaders Execute” on Inc.