Much of your company’s success may depend on kernels of ideas that keep you on the cutting edge.  In that sense, we’re all dependent to some degree on creative people-those individuals capable of coming up with the new formula, the new technology, or the new process that will change the game.

But there’s a problem.  It’s not a consistent problem, and not one that is endemic to all creative people, but it is a problem. Creative people often possess certain attributes that can make leading them a bit…  difficult.

Read the rest of my piece,  “How to Lead Creative Geeks” at Inc.com