Charisma is a slippery slope (See my video on the subject, here). The drama of charisma can mobilize toward great achievement, but the madness of charisma can bring about a single-mindedness of focus and narrowness of vision that leads to destruction. Charisma is a combination of personality and language. It is not simply who you are, but how you express yourself. It is having control over what you say, a sense of tonality, a rhythm, a passion. It is a force capable of driving to the cutting edge, but when gone mad, it can drive many over the edge. Take a look at the difference between Henry V and Ahab and see if you get the point.
The charisma of Henry V
The madness of Ahab: