In the Ted talk featured above Rory Sutherland, a self professed “ad-man”, discusses how people add value to objects, ideas, and products.
He sites a few hilarious examples. My favorite being Frederick the Great’s attempt to get German people to eat potatoes. Potatoes, Frederick hoped, would prevent famines and decrease dramatic fluctuations in the bread market. However, the 18th century Germans wouldn’t listen. They considered potatoes to be ugly and farmers were even put to death for refusing to plant them.
